The Sharing Economy: A Race to the Bottom
Last year, Airbnb hosted more than four million guests around the world. ((https://www.airbnb.com/annual)) A million rides were shared on Lyft just over a year after it launched in 2012 ((http://techcrunch.com/2013/08/08/lyft-1m-dc)). These data points alone seem impressive, but the growth of this phenomenon is staggering. The “sharing economy”—as it’s being called—enables just about anyone to become their own micro-entrepreneur. New companies like Uber, TaskRabbit, and Airbnb are popping up at a remarkable rate, and they’re disrupting traditional businesses in astonishing fashion. An entire conference dedicated to this new socio-economic system occurred just a few months ago, but the truth is the sharing economy is little more than marketing sleight of hand. ...